Barceló Hotel Group

Sustainability is a key element of tourism development. In fact, it is not a trend destined to end. On the contrary. Travelers, especially those of Gen Z, are and will increasingly look for hotels and experiences that respect the environment. Also willing to increase their budget in order to make green choices   According to the study “Sustainability objective: new development trajectories for Italian tourism“, carried out by Deloitte in collaboration with AICEO-Associazione Italiana Ceo, which analyzes the impact of sustainability on the Italian tourism supply chain, Italians are increasingly attentive to environment and increasingly willing to pay a premium...

Savor local gastronomic offerings, have sustainable local experiences, regenerate body and mind and treat yourself to holidays even out of season: these are some of the travel trends in 2024 What are the travel trends in 2024? The answer comes from Barceló Hotel Group. The Spanish hotel chain has in fact conducted a survey through its social channels. More than 8,700 people from 20 countries participated in the survey. The main findings of the research? 76% declared that they attach great importance to the gastronomic offer and 52% consider the wellness offer to be very important. For 26% of those...