This 2023 is full of new openings of iconic hotels
From Bulgari Rome to Virgin Hotel in New York, this will be the year of incredible surprises for hotellerie all over the world
Bulgari Hotel Rome – Rome, Italy
The new Roman hotel will be the Italian group’s flagship location, strategically located in the central Piazza Augusto Imperatore, in the very heart of the Campo Marzio neighborhood. Italian architectural firm Antonio Citterio Patricia Viel took on both the architectural project and the interior design of the hotel, seamlessly blending elements of the original 1930s modernist building with classic Roman architecture and materials – such as travertine marble and red brick. A rotating collection of both modern and antique art will draw on the city’s legacy as one of the world’s most renowned cities and its position as an enduring cradle of arts and culture. The hotel will count over 100 rooms, most of them suites, as well as the prestigious Il Ristorante curated by Michelin-starred chef Niko Romito and The Bulgari Bar.
Life House – Palm Springs, California
This retro 66-key property built in 1965 will be the first West Coast outpost of the LifeHouse brand. Inspired by the roots of the building, the concept will celebrate mid-century modernism in a delightfully unexpected way – infusing Japanese minimalism and Desert Botanical muses. The hotel will include an expansive exterior Pool Bar & Cabanas, an interior Living Room, and guest room suites with private terraces overlooking the mountains.
Bulgari Hotel Tokyo – Tokyo, Japan
Bulgari Hotel Tokyo will occupy the top seven floors of a 240m tall ultra-skyscraper in the city’s Yaesu neighborhood – within walking distance of some of the city’s best attractions, including Imperial Palace and the vibrant shopping areas of both Nihombashi and Ginza. The hotel will offer 98 guest rooms in a variety of configurations, including multiple luxury suites and an extraordinary Bvlgari Suite with views over the city from the 45th floor. Bulgari Hotels iconic features such as Il Bar, Il Ristorante, the fireplace Lounge, and a 1,500sqm Bulgari Spa, complete with 25m indoor pool will add a further luxurious touch to the guest experience.
Virgin Hotels Glasgow – Glasgow, Scotland
Virgin Hotels Glasgow, Virgin Hotels’ second UK hotel, sits by the River Clyde with waterfront views with 242 Chambers and Grand Chamber suites. Each accommodation is beautifully curated with Virgin’s signature design elements, like bright red accents, sliding doors to separate living and sleeping areas, standalone vanity desk, and more. There will also be multiple dining venues to enjoy bites and drinks, including Virgin Hotels’ flagship restaurant Commons Club, offering a contemporary and imaginative takes on Scottish cuisine. Guests and locals alike can also visit Rocks, a laid-back but elegant bar offering local whiskies and creative cocktails; Highyard, a versatile space for coworking, entertainment and dining; and Funny Library Coffee Shop for winding down and socializing. The hotel has also launched a Grand Opening Offer for guests who book a stay prior to January 31, who’ll receive a complimentary bottle of Champagne.
Virgin Hotels New York City – NoMad, New York
Virgin Hotels New York City will sit at the heart of the booming NoMad neighborhood and deliver a vibrant yet sophisticated hospitality experience in one of the world’s most exciting cities. To create a contemporary space that seamlessly melds the classic Virgin aesthetic with the dynamism of the Big Apple, Virgin Hotels tapped the Brooklyn-based design team at MARKZEFF and community-minded architecture firm Stantec to spearhead the design of the New York City property. Guests will find clever layouts for work and play and floor-to-ceiling windows with views of the cityscape at all 460 Chambers (guest rooms) and Suites, including Sir Richard’s Flat, the property’s impressive 2,800-square foot suite spanning across the hotel’s 35th and 36th floors. The property will also be home to multiple culinary destinations, including Everdene, a sprawling 4,000-square foot indoor/outdoor venue that captures the city’s energy through shareable dishes and drinks and rotating entertainment, and The Pool Club, the seasonal deck and bar where overnight guests have exclusive access to lounge against the backdrop of the Empire State Building.
Fasano Itaim- São Paulo, Brazil
Brazil-based luxury hospitality brand Fasano Group will open its second hotel in São Paulo with Fasano Itaim, located in the heart of the Itaim Bibi neighborhood where guests can easily reach everything from Michelin-starred restaurants and shopping centers to global office buildings. The architecture and design are spearheaded byaflalo/gasperini architects and Márcio Kogan’s firm studio MK27, who have imagined interiors with a mix of contemporary décor from both Brazilian and international designers that bring sleek lines, varied textures, and natural accents. Fasano Itaim will occupy a complex spanning almost 5,000 square meters that includes other restaurants, bars, and residences – all coming together to create a lifestyle destination within an increasingly stylish neighborhood.
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