New 2024 Marriott International Hotels and Resorts

Having reached its 500th luxury hotel milestone, Marriott International expands its global luxury presence to the world’s most remote locations in 2024. And launches the trend of nu-luxury, destinations that push all limits and combine guests’ desires for authenticity, adventure and exclusivity

Even in the year that has just begun, Marriott continues to expand beyond the boundaries of experiential travel. Indeed he is rewriting the future of luxury and offering the transformative power of cultural discovery.

All with an unrivaled portfolio of luxury hotel brands, such as The Ritz-Carlton, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott and Bulgari Hotels & Resorts.

There are now more than 200 hotels and resorts in Marriott International’s luxury portfolio in development globally, including 24 properties set to open this year.

The nu-luxury trend
Jenni Benzaquen, Senior Vice President of The Ritz-Carlton and St. Regis Hotel & Resorts, explains: “We are expanding our portfolio towards what we have defined as ‘nu-luxury boundaries’. That is, destinations that push boundaries and combine desires of guests for authenticity, adventure and exclusivity.

We are constantly moving forward to deliver transformative experiences, which remain in the memories of every traveler. While the demand to rediscover luxury destinations has increased in 2023, we now predict that travelers will focus on new destinations, ethical and responsible escapes, focusing on the desire to support social practices, so that travel remains sustainable for generations to come come”.

The new openings of 2024
The Ritz-Carlton will celebrate the expansion of The Ritz-Carlton Yacht Collection, with the debut of the second newbuild superyacht, Ilma. Expected for the second half of 2024.

Also in 2024, 2 new properties are scheduled to open: Nujuma, at Ritz-Carlton Reserve in the Red Sea, and Nekajui, at Ritz-Carlton Reserve on the Papagayo Peninsula in Costa Rica.

St. Regis also expects targeted growth across its resort portfolio, with openings in the most sought-after leisure destinations. From Los Cabos to Cap Cana in the Dominican Republic to the exclusive Longboat Key in Florida.

As for W Hotels, it will bring its “Whatever/Whenever” service culture to new destinations, with the opening of W Prague and anticipated North American milestones. Here are the extraordinary transformations of the W New York – Union Square, the W Hollywood, the W Austin and the W New Orleans – French Quarter.

Instead EDITION Hotels plans to explore new markets such as Saudi Arabia, with the planned opening of The Jeddah EDITION along the Jeddah Corniche.

The Luxury Collection sees the debut of new properties in some of the most sought-after cultural capitals. For example Madrid, Spain; Munich, Germany; Nice, France; Isla Mujeres, Mexico; Labuan, Indonesia; and Sindalah, Saudi Arabia.

Finally, JW Marriott brings its concept of mindfulness to new destinations.

The brand is expected to debut in Nairobi and Auckland in 2024.

About Marriott International
It includes a portfolio of nearly 8,600 properties with more than 30 leading brands in 139 countries and territories. Marriott operates and franchises hotels and resort properties worldwide. The company offers Marriott Bonvoy®, its highly awarded travel program.