Takeover event showcases Four Seasons creativity and artistry in unexpected downtown Toronto location, marking first in a global series
With all eyes on Toronto during the city’s annual film festival, Four Seasons Hotels and Resorts staged a surprise four-day experience highlighted by a one-night only celebration of artistry and imagination in the heart of the city.
The event marked the launch of Four Seasons Pop Down, a new global series of immersive experiences that will bring Four Seasons to unexpected settings all over the world, transforming unusual spaces and creating one-of-a-kind events and experiences.
Taking over a vacant retail space in downtown Toronto, the company’s first Pop Down brought together a team of Four Seasons artisans from 4 continents, each presenting an interactive expression of their craft. Showcasing their passion and imagination, Four Seasons award-winning mixologists, chefs and creative masters transformed a raw, concrete space into an unexpected journey through the world of Four Seasons.
Four Seasons Pop Down Toronto
A garden oasis in the heart of Toronto’s entertainment district, the first Four Seasons Pop Down was conceived in dramatic contrast to the event space’s concrete walls and surroundings, combining digital mapping with culinary masterpieces, large floral installations, and a floor-to-ceiling herb garden.
Eschewing the red carpet, guests including celebrities, business leaders, media, filmgoers and world travellers entered through an archway of draping orchids designed by world renowned florist Jeff Leatham, in a display reminiscent of his signature installations at Four Seasons Hotel George V, Paris, and Four Seasons Hotel Los Angeles at Beverly Hills.
Once inside guests were treated to a global tour of tastes and aromas created especially for the event and personally presented by chef Vito Mollica (Michelin-starred Il Palagio, Four Seasons Hotel Firenze and La Veranda, Four Seasons Hotel Milano) and chef Sylvain Assié (Café Boulud, Four Seasons Hotel Toronto); Pastry Chefs Joaquin Grimaldi (Elena, one of Latin America’s 50 Best Restaurants 2016, Four Seasons Hotel Buenos Aires) and Chris Ford (THE Blvd, Beverly Wilshire, Beverly Hills, A Four Seasons Hotel); and Mixologists Mica Rousseau, Mexico’s Best Bartender 2016 (Fifty Mils, Four Seasons Hotel Mexico City), Lorenzo Antinori (Charles H., one of Asia’s 50 Best Bars 2017, Four Seasons Hotel Seoul) and Michal Maziarz (Rotunda, Four Seasons Hotel London at Ten Trinity Square).
Info
www.fourseasons.com
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