Enterprise Hotel obtains DCA ESG Sustainability certification

In the Milanese design hotel, refined design combines with sustainability. The certification obtained in fact confirms the constant commitment to guarantee hospitality that is not only refined and attentive to the wishes of the guests but also involved in the development of the local community and respectful of both the environment and the working conditions of employees

It is the first design hotel opened in Milan. It is the point of reference for travelers looking for a hotel with a defined and refined style that embodies the cosmopolitan soul of the Milanese capital.

And today its commitment to sustainability has obtained a prestigious certification. It is Enterprise Hotel by Planetaria Hotels.

In fact, the hotel has obtained the sustainable DCA ESG Certification issued by Dream&Charme. That is, the international certification body accredited by Accredia ISO 17065 to certify the sustainability of accommodation facilities and officially recognized by IAF in 97 countries.

A continually evolving path has allowed the hotel to achieve the requirements analyzed and certified by Dream&Charme on the basis of 9 macro-parameters which refer to the SDGs of the United Nations 2030 Agenda for Sustainable Development and include 1,200 evaluation parameters.

Enterprise Hotel stands out in terms of human rights, working relationships and conditions and management of customers, users and consumers. And also in local community involvement and development, data protection, cybersecurity and sustainable development.

Among the various social projects that Enterprise Hotel proudly supports is support for CasAmica Onlus. That is, a voluntary organization that manages 4 shelters in Milan, Lecco and Rome for sick people and their families forced to stay far from home to receive the care they need.

Environmental sustainability also occupies an important place in the hotel’s development plans. In fact, it has already successfully implemented good energy and water saving practices, reduction of plastic waste and sustainable mobility. Sensitivity and attention to these issues are rooted in the DNA of Planetaria Hotels.

Therefore all 11 4 and 5 star properties of the group in Italy – in Milan, Genoa, Rome, Florence and Trezzo sull’Adda – will begin the DCA certification process in the coming months.

Dream&Charme will always support them on this journey. “The commitment to the environment, the community and society is something that we have chosen to make public today, but which we have always carried within us” – comments the architect Sofia Gioia Vedani, CEO of Planetaria Hotels.

“Environmental sensitivity is a distinctive value for my family: my great-grandfather Vincenzo was the first to understand the potential linked to the recycling of aluminium, when reuse was not yet a widespread practice. But we don’t stop here, social commitment, a sense of belonging and responsibility towards the cities that host us and a governance that takes equally into account male and female voices have always been part of us, and it is the imprinting that we want to give to all our hotels.”

Making clear one’s commitment to ESG today also constitutes an important competitive advantage, but not only that. Damiano De Crescenzo, General Director of Planetaria Hotels comments: “We have chosen to undertake this path together with Dream&Charme to respond to a growing sensitivity of our customers.

The audit was complex, involved all the hotel departments and was a learning experience for all of us. He taught us that the ecological approach is only a starting point, sustainability is a “state of mind” of attention and respect towards collaborators, guests and suppliers. Testing how ready we really were challenged us to reflect and give more, and it is also for this reason that we strongly wanted to extend this process to the entire Planetaria Hotels Group.”

“With the first certification, which is re-evaluated every year, we help the accommodation facility to start a sustainability path that improves over time – echoes Giorgio Caire di Lauzet, CEO & Founder of Dream&Charme.

The sustainable DCA ESG Certification with Accredia accreditation represents a fundamental element for the hospitality sector at an international level, to protect both accommodation facilities and their guests, with a concrete, useful and officially recognized sustainability approach” – continues Caire di Lauzet .

“The so-called ‘sustainability commercial brands’ are self-referential and are not truly independent and impartial, not being accredited by Accreditation Bodies operating under the supervision of public bodies such as Accredia, they do not protect against greenwashing sanctions which has now been equated with misleading advertising and unfair competition.

Planetaria Hotels’ decision to request DCA ESG Certification under international accreditation highlights a solid development strategy and positions the Group in line with the large international hospitality players”.

“This is a very important day not only for Planetaria Hotels but also for the city of Milan, which strongly believes in sustainability” – commented Martina Riva, Councilor for Sport, Tourism and Youth Policies of the Municipality of Milan, invited to attend the press conference with which Planetaria Hotels announced the achievement of certification.

“Initiatives regarding the certifications of the hospitality sector by private operators are excellent news for the city of Milan which invests in sustainability through local public transport, the sharing system, soft mobility and so on. We therefore thank Planetaria Hotels and the Enterprise Hotel and all those actors who, with their concrete example, guide us towards the sustainability objectives set in view of Milano-Cortina 2026 and beyond”.

About Planetaria Hotels
Visionary, empathetic, modernly impertinent and at the same time firmly linked to traditions; ambassadors of sustainability and enhancers of the food and wine excellence of the destinations where our hotels are located. Planetaria Hotels is the Italian hotel company with the obstinate courage to innovate without standardizing, to promote the history and origins of the cities it covers without however trivializing them. Planetaria Hotels offers genuine and authentic hospitality; it is the clean face of Italian hospitality, free of false make-up and promoter of the most sincere “Be As You Are”.

Info
www.enterprisehotel.com