Moxy accelerated its European footprint in 2017 and expects to continue to grow its robust pipeline for the continent over the next 3 years
Moxy Hotels, Marriott International’s playful, experiential hotel brand for the next generation of travellers, debuted in Europe in 2014, grew rapidly and is now expanding globally. With more than 50 signed hotels in Moxy’s pipeline expected to open in Europe between now and year end 2020, the bold brand is sustaining sharp growth in countries such as Germany and the UK, as well as making its entry into key European destinations including France, Portugal and The Netherlands.
- Germany – The German market already boasts 9 Moxy hotels and is set to more than double its portfolio with another sixteen properties due to open by the end of 2019 in key cities such as Frankfurt, Munich, Hamburg and Düsseldorf.
- UK – Following the recent openings of both Moxy London Excel and Moxy London Stratford, the UK expects to see the launch of a further 5 Moxy hotels by the end of 2018 alone. The brand expects to have all 4corners of the country covered, with properties in vibrant destinations that fit the brand’s irreverent spirit, such as Edinburgh, Glasgow, York, and Southampton – set to offer bold and experiential stays for fun-hunting travellers.
- Scandinavia – The recent opening of Moxy Oslo X marks the brand’s entry into Scandinavia and paves the way for future development in what is a dynamic and growing market for European travel. Further properties in the pipeline include Denmark (Copenhagen) and Norway (Stavanger).
- Market Entries – In addition to continued growth in existing markets, the Moxy brand will also make its debut in numerous new markets over the next three years, including The Netherlands (Amsterdam, The Hague), France (Paris, Lille, Biot), Portugal (Lisbon), Poland (Warsaw, Poznan, Katowice and Szczecin), Georgia (Tbilisi), Switzerland (Bern and Lausanne), Ireland (Dublin), and Greece (Patra).
The Moxy brand debuted in Europe in 2014 with the opening of Moxy Milan, and has since grown to include 20 open hotels in destinations in Europe, North America, and the Asia Pacific regions, with over 90 properties in its development pipeline globally. Defined by attitude rather than price point, Moxy redesigns the traditional affordable hotel experience, allowing guests to work, play and connect whilst surrounded by bold design and contemporary style. With its vibrant lobby spaces based around an amped-up bar experience, cozy rooms with premium comforts, 24/7 self-service grab and go, ample plug-ins for personal devices and free Wi-Fi,
About Moxy Hotels
Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the next-Gen traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled bedrooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards which includes The Ritz-Carlton Rewards.
About Marriott International
Marriott International is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest.
www.marriott.com
Info
No comment yet, add your voice below!