Hotel chains: new openings and expansion strategies

The good health of the hotel sector is confirmed by the expansion projects and new openings by the most important international hotel chains. And there is also no shortage of large investments for the restyling of existing structures with a view to increasing guest satisfaction

Creativity, innovation and customisation: these are the characteristics that distinguish the managerial management of the Italian hotel group Ragosta Hotels Collection.

This is how a program of special training courses aimed at staff at all levels and for all hotels, from Rome to Taormina, passing through Vietri sul Mare, begins. The courses are managed by reference professional figures not necessarily connected to the hotel world in order to offer a broad-spectrum vision and training.

We start from technical courses, such as foreign languages and sign language (LIS) but also stress management, etiquette, “strategic make up” or tricks to present oneself at their best on every occasion.

Ragosta Hotels Collection includes 4 properties in some of the most significant locations on the Peninsula: Palazzo Montemartini Rome, A Radisson Collection Hotel; the Hotel Raito Amalfi Coast; the Relais Paradiso and La Plage Resort Taormina.

Bulgarella Group

The redevelopment interventions of the Hotel Bristol in Viareggio by the Bulgarella Group, owner of the hotel real estate asset, have begun. Furthermore, the restyling of the Hotel Viareggio, which is still part of the Group, will also begin shortly.

For Bristol this is a huge investment of 10 million euros which will lead to the reopening of the redeveloped structure in just under 2 years. The project bears the signature of the engineer Ignazio Bulgarella, for the structural part, and of the architect Giuseppe Cosentino, for the architectural sphere.

It foresees an increase in accommodation capacity. Furthermore, the structural consolidation of the existing parts and the renovation of the systems. Finally, a reorganization of the internal distribution of spaces.

The increase in accommodation will see the installation of a steel structure. Raised above the original core, it will house the restaurant, the service kitchen and an infinity pool with sea view.

Also in Viareggio, the Bulgarella Group has taken on the direct management of the 4-star Hotel Viareggio. The structure, a few steps from the suggestive city seafront, is characterized by modern lines, with a concept based on an ecological choice of natural materials and cutting-edge technologies.

Leonardo Hotels
The hotel group is aiming for new hotels, new markets and a new brand. One of the hotel company’s objectives is strategic expansion into the French market. Indeed, facilities in Paris, Marseille, Bordeaux, Lyon or Strasbourg are the focus of attention and will form the basis for sustainable growth in the country.

The company also intends to expand the Leonardo Limited Edition brand. Launched just a few months ago, it includes a sought-after selection of independent hotels. It will soon be launched across Europe. Leonardo Hotels Central Europe is not solely focused on portfolio expansion.

The hotel group is also investing in the renovation and maintenance works of existing hotels. For example, next year the 449 rooms of the Leonardo Royal Frankfurt will get a makeover.

Blue Hotels