Hospitality 2023: Welcome to the New Era

Hospitality 2023, the Reception Hall in Riva del Garda, launches Welcome to the New Era, a new advertising campaign in print, web and social media. The visual of the event interprets hospitality as a holistic experience in the splendid natural setting of the Du Lac Et Du Parc Grand Hotel Resort

The new advertising campaign of Hospitality 2023, the Hospitality Exhibition which will take place from 6 to 9 February in Riva del Garda, is on air in the press, on specialized magazines in the Ho.Re.Ca. sector, on the web and on social networks.

The visual of the event interprets hospitality as an experience that revisits the usual uses of spaces. Thus rediscovering an unprecedented balance with nature. The project was carried out by the graphic and design studio The Studio in the splendid and lush natural setting of the elegant Du Lac Et Du Parc Grand Hotel Resort in Riva del Garda. The adv takes guests to immerse themselves in an atmosphere in which they feel welcomed. In other words, the new era, where interior furnishings are linked to the world of eco and sustainability in a multisensory journey, between the living area, wellness and a complete food & beverage offer.

The Adv for new forms of hospitality
“In line with the new hospitality scenarios, increasingly linked to the green revolution, we have chosen an image for our advertising that evokes the relationship with nature”, comments Giovanna Voltolini, Hospitality Exhibition Manager.

“With a complete exhibition offer and numerous experiential initiatives, Hospitality confirms itself as a point of reference for Ho.Re.Ca. operators who will have the opportunity to present and experiment with new hospitality formulas at the fair. The new campaign, in fact, it represents our careful spirit to intercept the challenges of the sector and to interpret the new era with future trends ”.

“A new relationship between man and nature, characterized by renewed rhythms and balances in harmony with the environment that surrounds us, is the concept of the campaign that we wanted to tell with a new and fresher image. For the visual, we have therefore chosen to insert a part of collage with a contrasting effect for a more dynamic declination adaptable to all communication needs ”, adds Laura Menichelli, Creative Director of The Studio.

About Hospitality
Organized by Riva del Garda Fierecongressi, Hospitality is the leading international fair in Italy, dedicated to Ho.Re.Ca. operators. With an exhibition area of over 40,000 square meters, the event is the most complete in Italy, with a extensive training program and a wide audience of companies and professionals in the Contract & Wellness, Renovation & Tech, Food & Equipment and Beverage areas and in the special areas Solobirra, Riva Pianeta Mixology and Winescape.

Info
https://hospitalityriva.it