BIT 2023: from Sunday 12 to Tuesday 14 February 2023 at Allianz MiCo the reference event in Italy for the tourism sector returns. In the 3 Leisure, BeTech and MICE Village areas, a broad representation of all Italian and international supply chains will meet thousands of profiled buyers from all over the world
Ready for BIT 2023? From 12 to 14 February 2023, the International Tourism Exchange returns to the Allianz MiCo.
BIT 2023 brings together a broad representation of all supply chains under a single roof, from Italian regions to foreign tourism bodies, from consortia to private operators, the hotel industry or carriers. At BIT 2023 sellers will present the best of an offer capable of responding to the evolving needs of travellers.
There will be 3 macro-exhibition areas: Leisure with proposals from destinations and operators, BeTech for digital services and start-ups and the MICE Village entirely dedicated to business travel.
Hundreds of highly profiled buyers are expected from all over the world, with particularly large attendances, in order, from the USA, Spain, France, Canada and Germany. The other most represented markets include Poland, Brazil, Saudi Arabia, the United Arab Emirates and the Netherlands.
Great attention to sustainability will be the leitmotif of BIT: from slow tourism to affordable luxury, from bleisure to nature and the outdoors.
The format of the Bringing Innovation Into Travel events is also back. A range of appointments ranging from meetings with major international personalities to professional workshops to develop the business, inspired by the macro-themes Megatrends, Innovation, Sustainability, Quality and Inclusion.
Technology and digital transformation represent a major challenge for the sector. In fact, there are numerous dedicated appointments. Among these, technologies 4.0 and augmented reality in The new tools that will change travel forever. But also Digital Nomads: the new challenge of destinations, with new proposals and start-ups to enhance the growing segment of remote professionals.
Info
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