Rocco Forte Hotels
In 1996, Rocco Forte Hotels set out to create a collection of luxury hotels in the most important cities of Europe with one common denominator: ‘The art of essential luxury’. Every hotel of the Company has its own specific personality, which reflects its location. Each hotel is distinguished by elegant and minimalist design, by the attention paid to the details and by the excellence of the services offered. All the hotels have areas dedicated to fitness, and most of them offer exclusive and friendly Wellness Centres. The restaurants of every hotel are of the highest standard. Olga Polizzi, sister of Sir Rocco and Design Director of Rocco Forte Hotels, respects and interprets the characteristics of the destination where each hotel in the collection is set.
In much more than name, Rocco Forte Hotels is the Forte family.
At its head are Sir Rocco, his sister Olga and his three children.
Behind it are four generations of Forte hoteliers. It is in every way a family business.
A shared love evident in every Rocco Forte hotel
– each exuding the Forte’s innate Anglo-Italian style, sophistication and warmth.
And each welcoming you as a guest of the family.
Hotel Savoy Florence
Its status long established, for centuries Hotel Savoy has watched Florentines and visitors flock through its doors; watched the Duomo and Piazza della Repubblica through its windows. Today, this legacy meets modern luxury. Find exciting Tuscan cuisine and inventive cocktails. Refreshing bursts of whimsy and Italian fashion beside Renaissance art. Service that updates old-world discretion with passion and personality. A contemporary entrée into a city steeped in history.
Hotel de Russie Rome
Deemed paradise on Earth by Jean Cocteau; beloved by Picasso; home to Rome’s liveliest aperitivo – Hotel de Russie’s tiered terraces and Secret Garden are as fêted as its neighbours, Piazza del Popolo and the Spanish Steps. Inside, feel openness and ease among its Roman sculptures and Italianate mosaics. Serenity and privacy within the buzzing Eternal City. And Rome’s cinematic dolce vita air infusing the hotel.
Verdura Resort Sicily
230 hectares of sun-blushed Mediterranean coastline and countryside on Sicily’s stunning south-west coast – Verdura is an oasis. Its vast scale and escapist atmosphere afford endless indulgence and choice. Choice to unfurl in its capacious spa, or lap its infinity pool. To play tennis in its orange groves. A round or two of golf. To master Sicilian cooking, or savour it by the sea. To surf, sail, explore Sicily’s history, or amble along Verdura’s private beach. It’s your decision, at the family’s invitation.
Brown’s Hotel London
Brown’s: 11 Georgian townhouses transformed into a legendary London hotel. Ushered in from Albemarle Street – amidst the city’s most celebrated galleries, restaurants, parks and shops – feel tradition, cut with a spirited English humour and cosmopolitan twist. Playful touches, modern artworks and a fresh, unfussy air among wood panels, smart suits and elegant afternoon teas. The glamour and gaiety the iconic address deserves, and the quality and charm the Forte name assures.
The Balmoral Edinburgh
A welcome in bespoke Balmoral tartan; Hebridean blues, heather hues and classic Scottish art; whisky ambassadors with 500 malts. The Balmoral is a love letter to Scotland, clearly written in the Forte hand. It is a landmark, a symbol of the city, at Edinburgh’s most prestigious address: 1 Princes Street, gazing up to the castle. A breathtaking building, at an unparalleled address, helmed by a devoted team – a true Rocco Forte hotel
The Charles Hotel Munich
Verdant inside and out, The Charles is a hotel for all seasons, all whims and wants. For summer, the leafy terrace of Sophia’s restaurant. For winter, glühwein and roasted chestnuts. For culture, a prime position by Munich’s museum quarter, Schwabing’s artistic hub and Maximilianstraße’s chic boutiques. For relaxation, commodious rooms and a lavish spa. For design, Bavarian ceramics and art framed next to living trees. And for Bavaria’s capital, a charismatic, cosmopolitan gathering place.
The Charles Hotel was the first Rocco Forte hotel designed and built by the family. Their Monforte Royal Suite is named after Lord Forte’s Italian birthplace
Hotel De Rome Berlin
An elegant outpost in an achingly cool city. A sleek hideaway in the animated Mitte district. An imposing former bank outside; a relaxed, intimate interior. Like Berlin itself, Hotel de Rome excels at unifying opposites. Face-to-face with the State Opera, a stroll from Museum Island, with a rooftop oasis that quietly observes it all. A serene space in the core of an up-all-night city – the perfect place from which to explore or escape it all.
Villa Kennedy Frankfurt
Colonnaded Neo-Gothic architecture, landscaped gardens and fire-lit family rooms: once a stately home, Villa Kennedy retains an intimate, familial atmosphere. From here, slip into leafy Sachsenhausen’s lively bars, Frankfurt’s museum embankment or St Bartholomew’s Cathedral, then meander back for an al fresco Italian dinner in Villa Kennedy’s tranquil grounds – your Forte family home in this dynamic German town.
Hotel Amigo Brussels
Part of the city’s fabric for 500 years, Amigo presides over Brussels’s charming cultural centre. Its windows look up to the Hôtel de Ville’s spire; cobbled streets below wind their way to the Mont des Arts or Le Sablon’s antiques; locals wind their way here. Inside, Flemish art and furnishings honour its address, while service – whether entertaining a family in the Tintin Suite or catering to royalty on a rooftop terrace – honours the signature Forte style: memorable, comfortable and tailor-made.
Hotel Astoria St. Petersburg
A veritable St Petersburg icon, directly on St Isaac’s Square, Hotel Astoria has seen every major Russian event of the last century. Its style – warm and witty with a dash of drama – honours this postcode, as Tsarist antiques nestle James Bond stills. And its visitors honour its past: proudly raising a cold glass of vodka (or afternoon teacup) to the many eminent guests who’ve done so before.
Assila Hotel Jeddah
A truly worldly luxury hotel, Assila is the marriage of European and Arabian sensibilities. Its palate spans the finest Arabic, Italian and Argentinian cuisine. Its design adjoins cooling Middle Eastern architecture with a warm European touch. And its hospitality invokes both, exhibiting genuine care and skill. Here, take in the subtle smell of oud in the air. Take in the vast collection of Arabic art. Then take to the rooftop to look across the shimmering pool, over the city, and out to the Red Sea.
CEO: Sir Rocco Forte
Head Office: London
Where: Italy, Uk, Belgium, Germany, Russia, Jedda
The Forte Family, L-R: Lydia Forte, Bar & Restaurant Development Irene Forte, Wellness & People Development Charles Forte, Development Analyst Sir Rocco Forte, Founder & Chairman Olga Polizzi, Deputy Chairman & Design Director