BIT 2023 was an opportunity to discover the tourism development plans of Italian destinations for an Italy to be discovered. The recovery of international national tourism is in fact supported and encouraged by projects and
communication plans that focus on the main trends
During BIT 2023, the Italian regions presented not only data but also plans and investments to support tourism. Objective? Encouraging Italy to be discovered, at a slow pace and enhancing the villages and food and wine heritage.
Liguria
Compared to 2021, the 2022 data relating to tourism in Liguria are very positive. In fact, tourists (Italian and foreign) increased in terms of arrivals from 3.5 million in 2021 to 4.9 million in 2022 (+1.4 million tourists, equal to +40.5%).
«In 2022, the sector in Liguria recorded numbers never obtained before, with more than 15 million visitors: numbers that indicate that tourism is a fundamental resource for our economy – comments the president of the Region Giovanni Toti -.
The goal is to confirm and further improve this result: at Bit, one of the major national and international showcases for tourism, we bring our strengths, a unique territory capable of offering the best as a holiday destination 365 days a year, the wonder of our villages, the agri-food heritage, the sea with its record number of Blue Flags, a calendar full of opportunities: it is the “Liguria Wow” in which we believe.
These results – continues the president – are also the result of the local promotion campaigns carried out in recent years and which continue in 2023, as demonstrated by the new commercial presented in preview at the Sanremo Festival which has just ended”.
Campania
According to the research “The tourist in Campania 2022 in the perspective of a new national cultural and experiential tourism” presented during the BIT 2023 in Campania there are 65,829 tourism companies. Campania is mainly chosen for the richness of its heritage (43%). In particular, the province of Salerno attracts for naturalistic (18.7%) and food and wine (16.9%) interests, both data are higher than the regional average.
Unioncamere Campania, to attract national and international tourism, has given life to the “Campania Felix” project conceived by Isnart. The model combined the analysis of data on tourism phenomena with the real needs and perceptions of local operators. This has made it possible to recognize and enhance the role of local stakeholders and businesses.
Veneto
The Veneto Region is once again confirmed as a laboratory of innovation between Italian and international destinations.
In fact, in line with the most recent traveler trends, the spotlights turn on the naturalness of a simply beautiful Veneto. So with proposals related to slow tourism, sustainability and the beauty of the cultural and natural heritage of Unesco sites.
That is, an increasingly widespread way of traveling, which accompanies the tourist to discover hidden places, different cultures and local products. A real Italy to discover.
As? Thanks to slow products, such as the Cammini Veneti and the consolidation of the cycling tourism product through the coordinated organization of ad hoc itineraries and projects shared by all the Veneto destinations participating in “Cycling in the Land of Venice“.
On hospitality, the Veneto Region has launched an important work through the adoption of the “The Charter of Reception and Hospitality of Veneto Tourism“.
It is a tool that summarizes in a real handbook, declined for the different types of tourist hospitality, the founding values for quality tourism, to be applied and declined in the various destinations involving all the operators in the supply chain.
Abruzzo
The activities of the 2023 Promotion Plan revolve around the new campaign. The concept comes from the amazement that the visitor finds when exploring the Abruzzo Region: a territory that goes beyond expectations.
The new brand and the new logo were developed on this, embodying the exclamation point with the characterizing elements of the sea and the mountains as well as the bear’s paw, icon of the Region.
Furthermore, the new campaign “Abruzzo, what a nice surprise, takes its inspiration from the new brand. There is much more to Abruzzo than you imagine”.
Objective? Promote the summer and winter season which will be aimed at different targets by age group and interest.
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